A Cadbury's Cream Egg question

Here’s a question, perhaps someone out there can answer it? Are Cadbury’s cream eggs getting pointier?

Once upon a time they seem bigger, these days they seem to be shrinking, the circumference at the widest point seems to be much the same, but the pointy end now seems much thinner.

Is this a way of reducing global obesity, or merely a way of ripping off the consumer?